𝐈𝐭𝐚𝐥𝐢𝐚𝐧 𝐟𝐚𝐬𝐡𝐢𝐨𝐧 𝐢𝐬𝐧’𝐭 𝐥𝐨𝐬𝐢𝐧𝐠 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞𝐧𝐞𝐬𝐬 𝐨𝐧 𝐛𝐫𝐚𝐧𝐝. 𝐈𝐭’𝐬 𝐥𝐨𝐬𝐢𝐧𝐠 𝐢𝐭 𝐨𝐧 𝐢𝐧𝐯𝐞𝐧𝐭𝐨𝐫𝐲.

In 2026, the sector is worth billions, but the real value drain remains invisible: 𝐨𝐯𝐞𝐫𝐬𝐭𝐨𝐜𝐤 𝐚𝐧𝐝 𝐬𝐭𝐨𝐜𝐤𝐨𝐮𝐭𝐬 𝐜𝐨𝐞𝐱𝐢𝐬𝐭 𝐢𝐧 𝐭𝐡𝐞 𝐯𝐞𝐫𝐲 𝐬𝐚𝐦𝐞 𝐰𝐚𝐫𝐞𝐡𝐨𝐮𝐬𝐞.

⚠️ 𝐓𝐡𝐞 𝐏&𝐋 𝐢𝐬 𝐮𝐧𝐟𝐨𝐫𝐠𝐢𝐯𝐢𝐧𝐠 An average fashion brand with €𝟓𝐌 𝐢𝐧 𝐫𝐞𝐯𝐞𝐧𝐮𝐞:

• spends 18–22% on inventory → €𝟗𝟎𝟎𝐊–𝟏.𝟏𝐌
• if 𝟑𝟎% 𝐢𝐬 𝐨𝐯𝐞𝐫𝐬𝐭𝐨𝐜𝐤, that means €𝟐𝟕𝟎–𝟑𝟑𝟎𝐊 𝐢𝐧 𝐭𝐢𝐞𝐝-𝐮𝐩 𝐜𝐚𝐩𝐢𝐭𝐚𝐥

💡 With AI inventory optimisation:

• overstock cut to 𝟏𝟎–𝟏𝟓%
• €𝟏𝟑𝟓–𝟏𝟖𝟎𝐊 𝐟𝐫𝐞𝐞𝐝 𝐮𝐩 to reinvest in marketing,

new collections, digital channels And that is just cash flow.

📊 𝐓𝐡𝐞 𝐭𝐫𝐮𝐞 𝐯𝐚𝐥𝐮𝐞 𝐨𝐟 𝐀𝐈 𝐢𝐧 𝐟𝐚𝐬𝐡𝐢𝐨𝐧 𝐥𝐢𝐞𝐬 𝐢𝐧 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧-𝐦𝐚𝐤𝐢𝐧𝐠 Those who use it well don’t just “automate”. They make better decisions, sooner.

• 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝐝𝐞𝐦𝐚𝐧𝐝 𝐟𝐨𝐫𝐞𝐜𝐚𝐬𝐭𝐢𝐧𝐠: predictive models analyse

sales data, social trends, web demand, delivering 60–90-day forecasts with 𝟖𝟓%+ 𝐚𝐜𝐜𝐮𝐫𝐚𝐜𝐲

• 𝐒𝐦𝐚𝐫𝐭 𝐚𝐥𝐥𝐨𝐜𝐚𝐭𝐢𝐨𝐧: which garment, in which city,

in which store for faster sell-through

• 𝐃𝐲𝐧𝐚𝐦𝐢𝐜 𝐩𝐫𝐢𝐜𝐢𝐧𝐠 & 𝐦𝐚𝐫𝐤𝐝𝐨𝐰𝐧 𝐨𝐩𝐭𝐢𝐦𝐢𝐬𝐚𝐭𝐢𝐨𝐧: adaptive prices based on demand,

seasonality and competitors

• 𝐕𝐢𝐫𝐭𝐮𝐚𝐥 𝐭𝐫𝐲-𝐨𝐧 & 𝐀𝐑: conversion +40%, return rate

–5%

• 𝐑𝐞𝐬𝐚𝐥𝐞 & 𝐜𝐢𝐫𝐜𝐮𝐥𝐚𝐫 𝐞𝐜𝐨𝐧𝐨𝐦𝐲: integrated platforms = +3–5%

incremental revenue

⚠️ 𝐓𝐡𝐞 𝐩𝐫𝐨𝐛𝐥𝐞𝐦? 𝐀𝐈 𝐝𝐨𝐞𝐬𝐧’𝐭 𝐰𝐨𝐫𝐤 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐞𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞. Buying a tool is not enough. You need professionals who know how to:

• design the data pipeline

(POS, e-commerce, marketplaces, social)

• train models on the

brand’s actual historical data

• integrate AI with inventory

systems and PLM

• translate outputs into buying

and merchandising decisions

• set up continuous improvement

and testing

📌 An average fashion company 𝐝𝐨𝐞𝐬 𝐧𝐨𝐭 𝐡𝐚𝐯𝐞 𝐚𝐥𝐥 𝐨𝐟 𝐭𝐡𝐢𝐬 𝐢𝐧-𝐡𝐨𝐮𝐬𝐞. This is where the model shifts

📌 𝐖𝐨𝐫𝐤𝐛𝐥𝐨𝐨𝐦 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐬 𝐟𝐚𝐬𝐡𝐢𝐨𝐧 𝐛𝐫𝐚𝐧𝐝𝐬 𝐚𝐧𝐝 𝐫𝐞𝐭𝐚𝐢𝐥𝐞𝐫𝐬 𝐰𝐢𝐭𝐡 𝐬𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭𝐬 𝐡𝐚𝐯𝐢𝐧𝐠 𝐩𝐫𝐨𝐯𝐞𝐧 𝐞𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 𝐢𝐧:

• AI demand forecasting & predictive analytics
• Inventory optimization & allocation planning
• Dynamic pricing and markdown strategy
• Virtual try-on & AR
• Omnichannel inventory

visibility

• Data architecture (POS +

e-commerce + marketplaces)

• Circular economy & resale

platform strategy

🚀 𝐈𝐧 𝟐𝟎𝟐𝟔, 𝐈𝐭𝐚𝐥𝐢𝐚𝐧 𝐟𝐚𝐬𝐡𝐢𝐨𝐧 𝐜𝐚𝐧 𝐫𝐞𝐦𝐚𝐢𝐧 𝐢𝐜𝐨𝐧𝐢𝐜 𝐰𝐡𝐢𝐥𝐞 𝐚𝐥𝐬𝐨 𝐛𝐞𝐜𝐨𝐦𝐢𝐧𝐠 𝐡𝐢𝐠𝐡𝐥𝐲 𝐩𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐥𝐞. Discover how to transform inventory from a problem into a strategic lever with →workbloom.io

Sources The Traceability Hub SDA Bocconi Nedap