Data-Driven Marketing, Segmentation and AI: Practical Applications in the Banking Sector

On Monday, I had the pleasure of delivering a high-level training session dedicated to a crucial topic for the credit industry: “Data-Driven Marketing, Segmentation and AI: practical applications in the banking sector”. The meeting, aimed at members of the Associazione Nazionale delle Banche Popolari — an organisation representing 110 Italian banking institutions — was an important opportunity to discuss how to balance solid banking tradition with the adoption of modern, data-driven business practices.

During the call, we explored:

• The importance of a data-driven strategy for genuinely effective segmentation.
• Practical applications of Artificial Intelligence in banking marketing.
• Customer journey analysis to manage a diverse and qualified audience.

Special thanks to Workbloom (https://www.linkedin.com/company/thebloomers/) for making this session possible and for the excellent organisational support, and in particular, thanks to Marco Principe (https://www.linkedin.com/in/principemarco/).

Ready for the next challenges at the intersection of innovation and data!

Paolo Bettoncelli